About RED Day

RED Day (Renew, Energize and Donate) is our initiative dedicated to celebrating Keller Williams Realty’s year-round commitment to improving our local communities.  Each year, on the second Thursday in May, tens of thousands of associates from across the United States and Canada participate in a wide range of projects, devoting our time to renewing and energizing aspects of the neighborhoods in which we serve. 

Recognizing her leadership in guiding the culture of our company, RED Day is held in honor of Mo Anderson, vice chairman of the board, Keller Williams Realty. 

Last year we participated in three activities to service our local community. First we took all of the delivery routes of our local Meals on Wheels for the day, an activity that inspired our agents to permanently adopt a weekly route. We also landscaped the local Easter Seals UCP building by mulching and planting flowers. Our biggest impact was at the Aversboro Assisted Living facility where we did many projects. We played games, gave manicures, played bingo and got to know the residents of the facility. We removed all of the pine straw touching the facility, pruned bushes and removed debris – a total of over one hundred bags of trash and clippings as well as a pretty big pile of trimmings and brush. We planted flowers and made two benches that the residents weren’t able to use, usable again and made everyone’s day.  

At the North Raleigh Market Center, we challenged ourselves to commit to RED Week this year, instead of just one day to increase our impact on our local community.

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